Caetana — Elements
Editorial campaign celebrating the raw beauty of the Portuguese coastline and sustainable swimwear.
The Challenge
Creating fashion-forward content that authentically communicates the brand's sustainability message without compromising on visual impact.
Our Approach
We chose locations that highlight the raw, untouched beauty of nature, allowing the product to shine against these dramatic natural backdrops.
The Story
For Caetana's Summer 2025 collection, we created a visual narrative that bridges the gap between high fashion and environmental consciousness. The dramatic cliff formations of Portugal's coast served as both backdrop and metaphor.
Each image in the series captures a moment of connection between the model and the natural world, emphasizing Caetana's commitment to sustainable fashion.
Gallery